JONOV
Old Mossy Horns
Think about 360 degrees of costs involved, big picture year over year. It wasn’t unusual for manufacturers (especially the big 3) to put lots of cash on the hood. A friend that bought a GMC pickup in 2019 or early 2020 got $3K in loyalty trade in money alone. Then Probably another $2500 from the manufacturer.No. I certainly didn’t miss it. As I said, we waited 7 months for our F150. The reason we waited was no chips.
My question was: how are the manufacturers making it, and why isn’t that situation a bigger story?
Dealer markups aren’t helping the manufacturers. I read up a bit on truck sales volume earlier today. Until very recently, it was way down. It is starting to make a comeback now, but still down quite a bit even compared to last year (when the whole chip thing started)
Then whatever the volume bonus is for their dealers, say another $500/car per month if they hit their monthly sales target. I’d assume that’s nonexistent or not nearly as lucrative. So that’s another $50K/month/dealer that the manufacturer isn’t paying.
All told I’d bet there’s about $5K per car the mfg isn’t kicking back to the dealer or customer right now.