Think about 360 degrees of costs involved, big picture year over year. It wasn’t unusual for manufacturers (especially the big 3) to put lots of cash on the hood. A friend that bought a GMC pickup in 2019 or early 2020 got $3K in loyalty trade in money alone. Then Probably another $2500 from the manufacturer.No. I certainly didn’t miss it. As I said, we waited 7 months for our F150. The reason we waited was no chips.
My question was: how are the manufacturers making it, and why isn’t that situation a bigger story?
Dealer markups aren’t helping the manufacturers. I read up a bit on truck sales volume earlier today. Until very recently, it was way down. It is starting to make a comeback now, but still down quite a bit even compared to last year (when the whole chip thing started)
Then whatever the volume bonus is for their dealers, say another $500/car per month if they hit their monthly sales target. I’d assume that’s nonexistent or not nearly as lucrative. So that’s another $50K/month/dealer that the manufacturer isn’t paying.
All told I’d bet there’s about $5K per car the mfg isn’t kicking back to the dealer or customer right now.